For Release: Thursday, July 9, 2015
Cartoon Network Unveils the Newest Way for Kids to Watch
Redesigned Flagship App Empowers Kids to Customize Their Digital Experience
Cartoon Network today announced the launch of its redesigned flagship app, Cartoon Network, available now on iTunes, Google Playand Amazon. With its intuitive design, the all-new Cartoon Network App gives kids the quickest, most customizable access to all of their favorite shows and provides users a best-in-class video experience on mobile and tablet devices. At the center of the app is "The Mix,” an innovative way for kids to create personalized playlists comprised of their favorite shows, which will then serve up an effortless stream of episodes, premieres, clips and original content all based on their likes.
The Cartoon Network app also offers a rich library of on-demand content that allows fans to explore, discover and sample existing and upcoming shows and also presents unique programming opportunities such as:
- “See It First:” select full episodes that will be accessible on the app prior to their linear premieres;
- Short-form content based on hit Cartoon Network original series including Adventure Time and Steven Universe that will be available exclusively on the app at launch and will continue to be added on a regular basis;
- The app will also be home for original IP from Cartoon Network Studios’ renowned Shorts Program, bringing new and exclusive content from the best young artists.
"Giving kids the best experience possible on all screens available is core to our strategy," said Christina Miller, president and general manager, Cartoon Network, Adult Swim and Boomerang. "The new Cartoon Network app effortlessly blends choice, control and all their favorite shows in a fun and dynamic way to watch.”
Cartoon Network continues to evolve and redefine what it means to be a “network,” developing user experiences to meet audience demands on every platform. As the only top kids network to experience growth in 2015, it is currently the #1 ad-supported network for Kids 6-11, the #1 cable network on VOD, and publisher of 34 mobile apps.
The new Cartoon Network app is available as an update for existing users or as a free download for new fans. Most full episodes will require cable or satellite TV provider authentication.
