London Tube (subway) commuters were this morning greeted by the strange sight of a group of 'colourless' passengers.
The slightly creepy sight of a group of people dressed head-to-toe in white Morphsuits was part of a study which suggests people in the city are shying away from using bright colours in their everyday lives.
Tube commuters in London were this morning greeted by the strange sight of a group of 'colourless' passengers, as they set off to work in white Morphsuits.
The slightly creepy sight of a group of people dressed head-to-toe in white morphsuits was part of a study which suggests people in the city are shying away from using bright colours in their everyday lives.
The stunt was arranged by Dulux, who claim Brits have been ditching bright colours for sand, grey and black since the 1990s.
A study found colour is draining out of all elements of life from fashion and beauty, to technology, architecture and interiors.
The pictures depict a colourless future in London, with commuters donning all white to show no individual personality.
The faceless commuters are seen flagging down a bus, while bland city workers are snapped leaving tower blocks.
Marianne Shillingford, Dulux creative director said: "We add more colour when we are off duty as a celebration of freedom and an expression of individuality.
Images courtesy of: www.morphsuits.com .
