WIRED’S ADAM ROGERS ON THE STRANGESS OF VALERIAN’S EXISTENCE:Valerian, though, will be an order of magnitude stranger. For starters, there’s the source material, a French series of bandes dessinées (graphic novels, literally “drawn strips”) called Valérian et Laureline, a moderne sci-fi title not well known in the US. Then there’s the Avatar-level amount of alien that Besson is pumping in—far more than anything else he has made. The movie has visual effects from both Weta (The Lord of the Rings) and Industrial Light & Magic (basically everything else). Where The Fifth Element had just under 200 effects elements—that flying-car chase through Manhattan, the luxury-cruise starship—Valerian has about 2,500. Finally, weirdest of all, there’s the fact that the movie is getting made at all. With few exceptions—Interstellar or Passengers, maybe—nobody makes hugely expensive science fiction movies out of unrecognizable or original intellectual property. It’s too much of a financial risk. No matter how big the cult of Besson is, it’s fair to ask: How the hell did he get to make Valerian?LUC BESSON ON THE IMPOSSIBILITY OF ADAPTING “VALERIAN ET LAURELINE” INTO A FILM:
When Besson was developing The Fifth Element, he turned to bandes dessinées creators for production-design help. Jean Giraud, who under the pen name Moebius had ruled ’70s sci-fi comics in Europe, illustrated characters. And for Bruce Willis’ flying taxicab—a full-size version of which sits in Cité du Cinéma’s cathedral-like lobby—Besson turned to Jean-Claude Mézières, cocreator of Valérian et Laureline. According to Besson, adapting Valerian was Mézières’ idea. “I said, ‘We cannot do Valerian,’ ” Besson says. “‘There’s too many aliens and robots and spaceships. It’s impossible.’”
Besson had a point. The series follows the titular characters, far-future space cops who get around in a time--traveling flying saucer. The first issue sends them back in time to fight a mad scientist under a flooded, post-apocalyptic Manhattan. Before long it’s off to a hollow planet, where men wage war against women in galleon-like airships. (Laureline spends a lot of time in a metal bikini in this one.) So yeah, good luck filming all that.
BESSON ON HOW AVATAR PAVED THE WAY FOR VALERIAN:
Besson and his longtime producer (and wife) Virginie Besson-Silla bought the rights anyway, thinking conditions might change. And they did: Avatar came out. Big enough computers fueled by large enough bank accounts could make anything look real. “Suddenly, only imagination became the limit,” Besson says.BESSON ON BUILDING THE WORLD OF VALERIAN (NONE OF IT WAS USED IN THE FILM):
In a binder that grew to hundreds of pages, he wrote biographies for Valerian and Laureline and dozens of secondary characters. He described the centuries-long history of Alpha, a 12-mile-wide space station that’s home to 17 million, most of them aliens. He put out a call to designers all over the world, seeking ideas for creatures and ultimately ended up with 3,500 submissions. “So when the actors arrived, they had a package with all that. That’s their homework,” Besson says. “Honestly, none of this information will ever be used in the film. But when you tell them, ‘You’re in headquarters on Alpha,’ they know exactly what it means.”
VIRGINIE BESSON-SILLA, WIFE AND PRODUCER FOR LUC, ON THE SECRETS OF THE “BESSONISTE” GENRE:
This is one of the secrets of the Bessoniste genre: interweaving fraught subtext into the set pieces—the gunfights, car chases, and space battles. “You recognize his—in French we say sa patte,” [Virginie] Besson--Silla says. “How do you say it? Like, his brush? On all of his films, you recognize it directly.” (For the record, patte literally means paw, which seems even better.)
Back before Buffy and Katniss, Besson was one of the only directors championing stories with women as action leads. He’s a little cagey about this. “I pay the same attention to the girl and the guy,” Besson says. “What I like, in fact, is the strength of the woman and the weakness of the man. I will be interested in the Terminator the day he starts crying because he is missing his mom.”ADAM FOGELSON, OF STX ENTERTAINMENT, ON THE PRIVILEGES OF THE HOLLYWOOD STUDIO SYSTEM:
Thanks to antitrust court decisions dating back to the 1940s, movie studios like Fox or Warner Bros. aren’t allowed to own movie theaters. But most of the other machinery of moviemaking—development executives, marketing teams, television networks, and (maybe most of all) popular intellectual property—is in-house. Studios pay a lot, and they control a lot.
That system has evolved to privilege a certain kind of movie. “Three to six roughly $200-million-plus movies will determine the health of a major legacy studio in a given year,” says Adam Fogelson, chairman of STX Entertainment, which has a newly minted distribution deal with Besson’s personal studio and production company, EuropaCorp. “Everything else is filler.”
AN ADAM ROGERS TUTORIAL ON ALTERNATE FILM FINANCING STRUCTURES:
So who makes cheaper movies? A lot of people, in a bunch of different ways. Here’s a relatively simple one: studio cofinancing. Get a studio to put up a chunk of the budget for a movie and find a private investor or fund to put up the rest. That hedges the studio’s bet, while still giving you access to studio marketing and studio distribution—which is how producers got major, prestige promotional pushes for the cofinanced Birdman and The Revenant.
Completely forgo the legacy studios and things get … well, not sketchier, exactly, but more intricate. These approaches are what used to be more commonly called “independent.” The key thing to remember about them is that production is only part of the cost of making a movie. There’s also marketing and, more importantly, distribution—getting the movie into theaters domestically and internationally. Keep that in your head.
One funding method that sidesteps the system: full-equity financing. That’s when the producers find people willing to invest in a movie against its future performance and use that money to pay for production. Then they sell the movie to a distributor when it’s done—maybe by showing it at festivals like Sundance or Cannes. Or they use more equity to self-finance the release. These tend to be in the sub–$10 -million budget range; Nocturnal Animals used this model, and so does Paul Thomas Anderson’s current project.
For funding movies between that amount and, like, $100 million, producers have another option: the foreign-sales model. A producer takes a presentation to distributors for other countries—a script, maybe, and images from the film, possibly a trailer or some early footage, all constituting a kind of pitch. If the distributors like it, they sign presale contracts, paying an advance to the producer with a promise to pay the balance on delivery of the movie. Those presale contracts become collateral to take to a bank and get a loan to cover the majority of the budget, say 50 to 80 percent. And all that becomes an inducement to get a financier to put up the rest. Maybe they also get some kind of tax rebate from wherever they’re going to shoot.
…ROGERS BREAKS DOWN FINANCING MODELS FOR LOVING, LA LA LAND, MOONLIGHT, JOHN WICK:
If that sounds dicey, three decades ago it was—a way to fund direct-to-video schlock starring D-listers and has-beens. Today, though? Loving structured its financing through foreign sales. John Wickwas financed by foreign sales plus equity; once completed and screened for studios, it was bought by Lionsgate. Lionsgate partially financed La La Land, with the rest coming from two partner companies. Plan B developed the script for Moonlight, then partnered with A24 for financing and distribution. Clearly there’s no one-size-fits-all approach to selling art; rather, every studio assembles its own constellation of cooperation. And as risky or haphazard as one of these financing ventures might sound, everyone looks smart if the movie is a hit.
…BACK TO BESSON, AND HOW THE HELL HE MADE VALERIAN:
Besson has worked all those angles—and more. Besson shot The Fifth Element in England after the studio he was working with couldn’t cut a financing deal in France. The movie made $264 million worldwide, yet French studio Gaumont still balked at one of Besson’s next pitches. So he started his own production company and made Taxi, a minor franchise-starter.
That gave Besson the money to start EuropaCorp, essentially his own studio. Even as he was fending off accusations of getting sweetheart deals from the French government to build Cité du Cinéma, he was writing and producing (though not directing) lucrative television and movie franchises like Taken and Transporter. The fact is, Besson has a very particular set of skills, and they include the production of low-dialog, high--intensity-action international hits. He has a reputation for on-time, on-budget delivery, and that has allowed him to maintain decades-long relationships with distributors—and their money—all over the world. EuropaCorp distributes its own movies in France, has a distribution deal with STX for the US, and works with a crowd of international distributors on foreign-sales financing.
…ON PITCHING VALERIAN DIRECTLY TO DISTRIBUTORS:
In 2015, Besson and Besson-Silla went to Cannes with a presentation for about 70 foreign distributors, most of whom Besson knew. “We came with 80 drawings on the big screen. We showed all the designs. I told the entire story, and they could read the script and make an offer,” Besson says. “We sold almost $80 million of presale in a day.” Eventually they sold the pitch to distributors in more than 100 countries.
…AND FINALLY, HERE’S HOW THE HELL VALERIAN GOT MADE:
It may be a huge, tentpole-scale movie, but it’s financed like an indie. All the deals, the presales and tax benefits and so on, mean that Besson is only exposed to a fraction of the risk. And he didn’t have to pitch an expensive science fiction movie with largely unknown source material to a conservative, franchise-drunk studio.
That means Besson dodges a whole other risk: notes. Lots of notes. “He pieced together a financing structure that would allow him to make the movie without—I’ll choose my words carefully—the weight of major--studio executives who, rightly if they had invested that amount of money, would feel the need to manage the process along with the filmmaker,” Fogelson says.
So that’s how you’re getting Valerian. “We have the freedom to do what we want to do and not be guided by financiers and marketing teams,” Besson--Silla says. “Or else in the end you don’t make the movie that you wanted.”