STAR WARS: FORCE FOR CHANGE ANNOUNCES
ONLINE CHARITY AUCTION IN SUPPORT OF UNICEF KID POWER
Iconic stormtrooper helmets decorated by artists from around the world up for bid on global Star Wars Day, May the 4th.
SAN FRANCISCO, CA, MAY 4, 2015 — Star Wars: Force For Change, a charitable initiative from Disney and Lucasfilm, today announced its latest campaign, teaming with eBay GivingWorks to auction off a selection of plaster stormtrooper helmet replicas uniquely decorated by artists around the world. The 10-day auction will kick off today and give bidders the chance to compete for these one-of-a-kind stormtrooper helmets at a starting price of $5.04. Lucasfilm has donated the helmets to U.S. Fund for UNICEF. U.S. Fund for UNICEF will receive 100% of the final auction sales price for each helmet and will direct these funds to support UNICEF Kid Power, an innovative new program that uses the world's first Wearable-For-Good to get kids active and provide lifesaving food packets to children in need around the globe.
This auction comes on the heels of a very successful Force ForChange interactive event at Star Wars Celebration Anaheim.During a globally-broadcast panel discussion about the new Star Wars: The Force Awakens movie to be released on December 18, 2015, director J.J. Abrams and producer Kathleen Kennedy discussed their latest collaboration with the humanitarian children’s organization in support of UNICEF Kid Power and why the relationship is so important to Star Wars: Force For Change.
“The Star Wars movies have always inspired a desire in people to help others, and we are extremely grateful that our fan community has been so generous with their time and efforts on behalf of the many charitable causes they support,” remarks Kathleen Kennedy, President of Lucasfilm Ltd. “Our hope is that Force For Change will harness that spirit of giving into a worldwide movement that uses the power and reach of Star Wars to help those around the world in need.”
“UNICEF Kid Power allows kids to become global forces for change with every step they take. The generous support fromDisney and Lucasfilm along with the excitement generated by Star Wars fans will allow UNICEF to inspire even more kids to get active and save lives,” said Caryl M. Stern, President & CEO of the U.S. Fund for UNICEF. "May the Force for change be with you!"
Star Wars: Force For Change and UNICEF Kid Power also hosted an obstacle course for kids on the Celebration floor withseveral Star Wars licensees and fan groups participating to raiseover $50,000 in support of UNICEF Kid Power. By tapping into young people’s inherent desire to help others, Star Wars: Force for Change and UNICEF Kid Power are inspiring a new generation of global citizens.
While participating in the program, kids wear UNICEF Kid Power Bands, which measure their activity while they are moving. Physical activity unlocks Kid Power Points – the more they move, the more points they earn. Kid Power Points are converted to funding by partners, and funds are used by UNICEF to deliver lifesaving packets of therapeutic food to severely malnourished children.
Look out for more opportunities to participate in Star Wars: Force For Change throughout 2015. Go to www.StarWars.com/ForceForChange to learn more.