Benicio Del Toro Pokes Fun at his Celebrity Status as the New Global Face of Heineken®
On Monday, Heineken® unveiled a new campaign known as "There's more behind the star."
The new U.S. and global led program is comprised of three new TV commercials, featuring award-winning actor, Benicio Del Toro. This is the first time the Oscar winner has served as a brand spokesperson and the spots will air in 70+ markets internationally in both English and Spanish. The humorous spots see Del Toro comparing what is behind his own 'star' status to specific stories behind the legendary Heineken® brand.
What Viewers Will See:
- Behind-the-scenes of the filming of the new commercials in Barcelona
- Q&A with Benicio including his thoughts on being the face of a brand, filming in Barcelona and his upcoming role in Star Wars Episode 8
- The first 2 commercials to air